Case Study: British Film Institute achieves 700% growth in peak-month trials with Arke

British Film Institute boosts BFI Player trials 729% YoY with Arke

The British Film Institute (BFI) needed to broaden the audience for its BFI Player streaming service and stand out among major competitors in a crowded UK market. They partnered with performance marketing agency Arke to increase free trials and conversions while managing subscriber churn.

Arke implemented a full-funnel digital strategy for BFI, which included a seasonal media plan, audience segmentation, and newly designed creative assets. The results were exceptional, achieving a 729% year-over-year increase in free trials during a peak period and a 52% trial-to-paid conversion rate, exceeding all targets. Arke's work successfully modernized the BFI Player brand and significantly grew its subscriber base.

British Film Institute (BFI)