Case Study: Brighton Dome & Brighton Festival boosts ticket sales with Arke

Brighton Dome & Brighton Festival drives 1,523 ticket sales with Arke

Brighton Dome & Brighton Festival, a not-for-profit arts organization, faced the challenge of reigniting public engagement and driving ticket sales for its annual event after the difficult years of the Covid pandemic. Their goals were to significantly grow brand awareness and exceed previous years' digital marketing performance. To address this, they partnered with vendor Arke to execute a comprehensive digital campaign.

Arke implemented a multi-funnel strategy, beginning with top-funnel brand awareness tactics on YouTube, Facebook, and Instagram. They then utilized a Google Grant for search advertising and moved into high-intent, geo-targeted tactics on Meta to drive conversions. The campaign was highly reactive, with budgets being reallocated based on performance. The results were exceptional: Arke surpassed all targets, achieving 3.98 million impressions, 42,439 website clicks, and 1,523 ticket sales, which was a 66% increase over their goal.

Brighton Dome & Brighton Festival