Case Study: Blippar achieves higher sign-ups and lower conversion costs with Arke

Blippar boosts sign-ups 19.3% above target with Arke

Blippar, a UK-based augmented reality specialist and tech unicorn, faced the challenge of rapidly generating sign-ups for its free service among creative agencies, brands, and universities. With a tight deadline of just four months, they needed to outperform competitors in the growing AR/VR market and achieve specific targets, including 2,200 sign-ups at a cost-per-conversion of £9.34. They partnered with Arke to develop and implement a full-service paid media campaign to meet these goals.

Arke executed an integrated strategy utilizing paid media across Google Search, YouTube, Google Display, and LinkedIn. Their approach included A/B testing ad copy that highlighted Blippar's free and no-code platform, competitor audits, and creating tailored multilingual assets for international markets. The results significantly exceeded targets: Arke delivered 2,625 sign-ups (19.3% above goal) at a reduced cost-per-conversion of £8.95. Their efforts contributed 17.5% to Blippar's overall annual target, successfully positioning the client as a market leader.

Blippar