Case Study: British Film Institute grows trial subscriptions with Arke

BFI boosts trial-to-paid conversion to 60% with Arke

The British Film Institute (BFI) faced the challenge of expanding its streaming service, BFI Player, into new, younger demographics within a saturated and competitive market. They partnered with vendor Arke to increase new users and trial subscriptions while modernizing the brand's creative assets to appeal to a more diverse audience.

Arke implemented a multi-channel digital strategy using targeted paid search, paid social, and programmatic advertising, including Amazon DSP. The solution included new creative assets and optimized messaging that highlighted a 14-day free trial. This campaign successfully exceeded all targets, achieving a 20% increase in average monthly trialists and a 60% trial-to-paid conversion rate. Arke also helped drive significant user growth in new market segments, including a 31% increase among users aged 25-34.

British Film Institute (BFI)