Case Study: Asset Bank boosts leads and conversions with Arke's paid media strategy

Asset Bank increases conversions by 154% with Arke

Asset Bank, a provider of a Digital Asset Management (DAM) product, approached Arke to end a four-year marketing hiatus. Their challenge was to re-enter a competitive market, differentiate from larger competitors, and generate high-quality leads despite a constrained budget and initially unclear market positioning.

Arke implemented a refined paid media strategy on LinkedIn and Google Search, utilizing targeted audience parameters and long-tail, high-intent keywords to avoid high costs. They also conducted extensive competitor research to help Asset Bank reposition its brand. This solution led to a 260% increase in monthly leads, a record ROAS, and a 22% increase in impression share, making it the most successful month in the company's history.

Asset Bank