ARK Africa
31 Case Studies
A ARK Africa Case Study
Casa Solada Hotel, a boutique hotel in Kampala, Uganda, required a complete brand identity to match its luxurious Mediterranean-inspired experience. They commissioned ARK Africa to undertake a comprehensive brand creation and positioning project, which included naming, visual identity, and a signage system.
ARK Africa developed a new brand identity built around the creative threads of brilliance, home, and timelessness, culminating in the new name Casa Solada. The vendor created a hand-drawn logo inspired by the hotel's architecture and designed over 100 individual signs. The result was a timeless brand that successfully established Casa Solada as a premier boutique hotel, now fully open and welcoming guests from around the world.