Case Study: Swarthmore College achieves a 5.5% lift in giving with Arjuna Solutions' ExactAsk AI Service

Swarthmore College raises $38,343 and lifts giving 5.5% with Arjuna Solutions

Swarthmore College faced the challenge of its fundraising team spending a significant amount of time manually calculating personalized gift array values for direct mail campaigns, which was a primary barrier to creating successful ask strings. To address this, the college partnered with vendor Arjuna Solutions to pilot their ExactAsk A.I. service.

The solution from Arjuna Solutions drastically reduced the time invested in calculating gift arrays and made a material impact without changing Swarthmore’s existing systems. The results included a $38,343 increase in revenue and a 5.5% lift in giving within the first six months, funds which supported important efforts like the Student Emergency Fund and the President’s Fund for Racial Justice.

Swarthmore College