Case Study: Idaho Public Television boosts direct mail fundraising with Arjuna Solutions' ExactAsk A.I. Service

Realized a return of $3.54 for every $1 invested in Arjuna's ExactAsk A.I. Service

Idaho Public Television (IPTV), a statewide public media organization based in Boise, wanted to maximize direct response fundraising without disrupting its existing systems, business rules, or donor relationships. Its team found email campaigns underperforming and believed direct mail offered the best opportunity to increase revenue from its current donor base, so it turned to Arjuna Solutions for help.

Arjuna Solutions implemented its ExactAsk A.I. Service in IPTV’s direct mail fundraising campaigns, using dynamically personalized gift array values optimized at the moment of solicitation. The approach increased giving while maintaining participation rates, delivering $35,003 in additional donations, an average lift of $4.87 per solicitation, and an initial return of $3.54 for every $1 invested, which IPTV cited as a 254% ROI.

Idaho Public Television

Teena Wright

Annual Giving Director