Case Study: MAP International adds $4.64M in medical supplies with Arjuna Solutions

MAP International adds $4.64M in medical supplies with Arjuna Solutions

MAP International partnered with Arjuna Solutions to optimize its fundraising efforts. The challenge was to improve donor giving levels and meet fundraising goals through more effective campaign strategies.

Arjuna Solutions implemented its ExactAsk service to create data-informed personalized gift arrays. This solution led to a significant increase in incremental revenue across all campaign types: 16% for active campaigns, 71% for lapsed campaigns, and 68% for acquisition campaigns. The work with Arjuna Solutions provided MAP International with over $140,000 in incremental donations, which enabled the distribution of an additional $4.64 million worth of medical supplies to communities in need.

MAP International