Case Study: Living Beyond Breast Cancer boosts direct mail donations with Arjuna Solutions' ExactAsk AI

Living Beyond Breast Cancer boosts giving 22% with Arjuna Solutions

Living Beyond Breast Cancer was experiencing a decline in contributions from its direct mail campaigns. A fundraising audit revealed they were consistently under-asking their donors by using the same gift arrays repeatedly, lacking personalized optimization. To address this challenge, LBBC partnered with Arjuna Solutions and adopted their ExactAsk A.I. Service.

Arjuna Solutions implemented individually optimized gift arrays for LBBC's appeals using their artificial intelligence service. This solution reversed the downward trend and delivered substantial results, including a 22% lift in giving and an increase of $54,000 in total donations. The partnership with Arjuna also increased the average donation by $22.64 and generated an $11.89 return for every dollar invested, enabling LBBC to fund a new outreach program.

Living Beyond Breast Cancer