Case Study: Idaho Public Television boosts donations and ROI with Arjuna Solutions' ExactAsk AI Service

Idaho Public Television boosts donations 59% with Arjuna Solutions

Idaho Public Television sought to increase the effectiveness of its direct mail fundraising campaigns and maximize revenue from its existing donor base. The organization partnered with Arjuna Solutions and implemented its ExactAsk A.I. service to address this challenge.

Arjuna Solutions' service provided optimized, personalized gift array values for the campaigns without requiring changes to Idaho Public TV's existing systems or practices. The solution delivered significant results, including a 59% increase in total net revenue, generating an additional $35,003 in donations. The organization also saw a $4.87 increase in the average donation per solicitation and realized an exceptional 254% ROI, earning $3.54 for every $1 invested in the Arjuna service.

Idaho Public Television