Case Study: Swarthmore College boosts donations with Arjuna Solutions' ExactAsk AI Service

Experienced a 5.5% lift in giving in the first six months of utilizing ExactAsk

Swarthmore College, a coeducational liberal arts college founded in 1864, was struggling with a shrinking donor pool and the time-consuming process of setting optimized ask amounts for direct response fundraising. Its development team spent up to 30 hours a year manually creating gift arrays and often could not adjust them in real time, leaving campaigns under-optimized. Arjuna Solutions was brought in to help address this challenge with its ExactAsk A.I. Service.

Arjuna Solutions’ ExactAsk A.I. Service enabled Swarthmore College to dynamically personalize and continuously optimize gift arrays without changing existing systems, processes, or staff. In the first six months, Swarthmore saw a $38,343 increase in revenue, a 5.5% lift in giving, and an initial return of $29 for every $1 invested. The improved fundraising also contributed to an estimated $467,240 increase in donor lifetime value.

Swarthmore College

Fritz Ward

Director of Alumni & Parent Engagement Marketing