Case Study: Charity Navigator increases donations and average gift size with Arjuna Solutions

Charity Navigator boosts average donations by 105% with Arjuna Solutions

Charity Navigator partnered with Arjuna Solutions to improve their fundraising efforts by leveraging data intelligence to build better donor relationships. Their challenge was to move beyond guesswork and determine the most optimal, personalized donation amount to ask of each individual donor to increase engagement and gift levels.

By implementing Arjuna's ExactAsk A.I. service, Charity Navigator was able to personalize their asks. This solution led to a 105% increase in the average gift per donor and a 23% increase in donor response rates. The service helped raise over $500,000, with one campaign seeing an average donation amount increase of $24.56. Arjuna Solutions enabled the organization to significantly boost the value of its direct response campaigns.

Charity Navigator