Case Study: DeSantis Holsters improves product discovery with Arizon Digital

DeSantis Holsters reduces search friction across 1,000s of SKUs with Arizon Digital

DeSantis Holsters, a specialty retailer of firearms accessories, faced a significant product discovery challenge. Their extensive catalog of holsters was organized around internal warehouse conventions rather than the specific firearm makes and models that buyers used to search. This created a findability gap where customers couldn't easily locate the exact product they needed, leading to high abandonment rates on product pages and lost revenue. Arizon Digital was engaged to solve this problem.

Arizon Digital rearchitected the catalog taxonomy and rebuilt the search experience around firearm specifications. They implemented guided filtering that allowed buyers to search by make, model, and carry position, and redesigned product pages to confirm fit clearly. This solution dramatically improved the discovery process, resulting in reduced customer support contacts for compatibility questions and improved conversion rates on product pages. The new, structured catalog also made adding new SKUs faster and less error-prone for DeSantis Holsters.

DeSantis Holsters