Case Study: Burrow boosts AOV and simplifies modular commerce with Arizon Digital

Burrow improves AOV and reduces checkout abandonment with Arizon Digital

Arizon Digital partnered with Burrow, a direct-to-consumer furniture brand specializing in modular sofas. Burrow's core challenge was that its commerce platform was not built to support its configurable product model, making the buying experience difficult and leading to lower average order value (AOV) and checkout abandonment for complex, multi-item orders.

The solution implemented by Arizon Digital was a complete overhaul of the commerce experience, including a modular bundle builder for configuration, AOV-driven recommendations, and a streamlined checkout process. This resulted in a higher AOV, reduced checkout abandonment, and gave Burrow's merchandising team self-service tools, ultimately creating a buying experience that matched how customers wanted to purchase their furniture.

Burrow