Case Study: TAO Group achieves personalized, data-driven guest experiences with Arista Networks' Cognitive WiFi

The ultimate nightclub and restaurant experience

TAO Group is a premier restaurant and nightlife operator with more than 20 venues across New York, Las Vegas and Sydney, focused on delivering a complete sensory guest experience where technology — including secure, PCI‑compliant WiFi — must be invisible yet powerful. The company needed a wireless solution that supported seamless guest service, strong security and analytics to better understand and market to patrons without adding management overhead to its lean IT team.

TAO chose Arista Cognitive WiFi for its ease of use, centralized cloud management, robust security and responsive support, enabling remote deployments, custom splash pages and real‑time demographic analytics. The solution let TAO personalize guest experiences at scale, capture valuable data (4,000 email addresses at one New York venue in a month), reduce marketing costs, and more effectively target guests across markets and events.

Tao Group

John Watson

IT Director