Arist
10 Case Studies
Case Study: Thomson Foundation trains 1,200 journalists via WhatsApp with Arist
A Arist Case Study
How the Thomson Foundation rapidly trained 1,200 journalists - entirely via WhatsApp
Thomson Foundation, a nonprofit that trains journalists worldwide, struggled to deliver online learning in Sudan because power cuts and unreliable WiFi made video- and web-based courses hard to access. To reach learners where they already were, the team looked for a mobile-first alternative and used Arist to experiment with training via WhatsApp.
Using Arist, Thomson Foundation built a WhatsApp-based course on how to cover COVID-19, with scenario-based lessons and multiple-choice questions created in just a few days. The results were strong: within one week, 71% of the first 1,450 participants chose the WhatsApp version, and Thomson estimated that Arist helped drive 3x more enrollments and 5x higher completion rates.
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Thomson Foundation
Hosam
Director of Learning