Case Study: Hootsuite achieves subscription visibility and 40% customer growth with Aria Systems

Optimizing Business Results with Subscription Visibility

Hootsuite, a leading social media management platform, moved from a free baseline product to a freemium subscription model to offer paid packages for SMBs and enterprise customers. The shift required a secure, PCI-compliant billing solution that could be deployed quickly, support flexible pricing and plan combinations, and enable promotions and trials without diverting the company’s engineering resources.

Hootsuite implemented the Aria Subscription Billing Platform, integrating with PayPal and Chase Paymentech to automate invoicing, payments and multi‑language statements, and to manage more than 100,000 transactions monthly. The platform enabled rapid roll-out of trials and promotions, gave cross‑team visibility into accounts and subscription metrics, and helped Hootsuite grow its customer base by over 40% in six months while shortening time-to-market for new services.

Hootsuite

Daniel Mathews

Optimization Analyst