Case Study: Italiaonline achieves faster time-to-market and flexible monetization with Aria Systems

Italiaonline Uses Aria to Monetize Its Rapidly Expanding Digital Services Portfolio

Italiaonline, Italy’s leading internet company — which operates major web portals, telephone directories, a large web advertising sales house and dozens of media agencies — needed a scalable billing solution after merging with SEAT Pagine Gialle and rapidly expanding its digital services portfolio. The challenge was to support multiple subscription master plans, anniversary-day and unique bill dates, and differentiated dunning so it could add many new products and bundles without exponential cost or operational complexity.

Italiaonline expanded its use of Aria Crescendo, Aria Systems’ cloud billing and monetization platform, to consolidate offerings and support complex billing rules. The move enabled faster time to market, simpler launch and iteration of new products, reduced billing complexity and cost, and improved ability to grow recurring revenue and customer lifetime value.

Italiaonline

Gionata Matteucci

Mail and Authentication IT Director