Case Study: Hygain modernizes equine nutrition analysis with Argo Logic’s Salesforce solution

Hygain streamlines horse nutrition programs with Argo Logic and real-time Salesforce CRM integration

Hygain, a leading provider of equine nutrition, sought to modernize its Nutrikey platform. The company engaged Argo Logic to design and build a completely new web application integrated with Salesforce to enhance marketing automation and streamline business processes.

Argo Logic designed and built a customized Salesforce solution from the ground up. The application guides horse owners through nutritional assessments and uses complex feed algorithms, all integrated via Heroku Connect. This created an efficient digital ecosystem for customer engagement and empowered Hygain with real-time data for marketing automation and customer segmentation.

Hygain