Case Study: PT Toffin Indonesia achieves 260% organic traffic growth with Arfadia SEO & GEO

PT Toffin Indonesia grows organic traffic 260% with Arfadia

PT Toffin Indonesia, a dominant force in the Indonesian F&B equipment market, faced the challenge of an extremely weak digital presence that did not reflect its industry stature. Their website had a D+ health grade, minimal authority metrics, and very low organic traffic, making them virtually invisible online despite their market leadership. They hired the vendor Arfadia to implement a comprehensive SEO and GEO strategy to address this.

Arfadia executed a multi-phase "Investment Marketing" campaign, combining a technical SEO overhaul, content creation, and premium link building with Generative Engine Optimization (GEO) for AI platforms. The results were transformative, with organic traffic growing by 260% and the website grade improving from D+ to an A. The campaign also earned 334 verified AI citations and exceeded all 17 KPI targets, solidifying Toffin's online authority.

PT Toffin Indonesia