Case Study: PT Garuda Yamato Steel becomes Indonesia’s most cited steel brand in AI search with Arfadia

PT Garuda Yamato Steel reaches 680 AI responses in 20 months with Arfadia

PT Garuda Yamato Steel, a major steel manufacturer in Indonesia, faced the challenge of having almost no digital presence, making it invisible to both search engines and generative AI platforms. This lack of a machine-readable entity meant the company was never recommended to buyers seeking its products. The vendor, Arfadia, implemented a Generative Engine Optimization (GEO) campaign to address this critical visibility gap.

Arfadia's solution involved a comprehensive technical and content strategy to establish the company as a credible entity for AI systems. This included technical remediation, publishing specification-grade content, and earning high-authority media placements. As a result, PT Garuda Yamato Steel achieved 680 AI-generated responses across six platforms and 269 Google AI Overview placements. Organic traffic grew by 9.4x, with 81% coming from new, non-branded search demand.

PT Garuda Yamato Steel