Arfadia
23 Case Studies
A Arfadia Case Study
Lembaga Bahasa LIA (LB LIA), one of Indonesia's oldest and most prestigious English language institutions, faced significant digital challenges despite its strong offline reputation. Their organic traffic had stagnated, critical keyword rankings were poor, and they had no presence in AI search results, causing them to lose enrollments to newer competitors. They engaged the vendor Arfadia for a comprehensive SEO and GEO (Generative Engine Optimization) strategy to address these issues.
Arfadia implemented a multi-faceted solution including technical SEO, content marketing, local SEO, and a proprietary GEO methodology to boost AI visibility. The results were transformative: within six months, Arfadia doubled LB LIA's organic traffic, achieved 615 first-page keyword rankings including the #1 position for highly competitive terms, and secured 169 AI Overview citations, making LB LIA the most AI-visible education brand in Indonesia.