Case Study: BPJS Ketenagakerjaan achieves 14.5x social media engagement growth with Arfadia

BPJS Ketenagakerjaan boosts engagement 14.5x with Arfadia

The customer, BPJS Ketenagakerjaan, Indonesia's national employment social security agency, faced significant digital communication gaps. These included low social media engagement, poor Google search rankings for critical terms like "BPJS," and a lack of dedicated 24/7 complaint handling. They engaged the vendor, Arfadia, for social media management, SEO, and complaint handling services.

Arfadia implemented a comprehensive 7-pillar digital strategy that included content creation, SEO optimization, and a 24/7 complaint ticketing system with a 5-minute SLA. The results were exceptional: social media engagement grew 14.5x, the term "BPJS" achieved the #1 Google ranking, and over 26,000 citizen complaints were handled. This transformation earned BPJS Ketenagakerjaan the prestigious Indonesia's Most Interactive Brand award.

BPJS Ketenagakerjaan