Case Study: Vans Off The Wall enhances fan engagement with Arena Live Chat

Vans Off The Wall connects fans across 100 countries with Arena Live Chat

Vans Off The Wall, a retail and apparel company, sought to enhance its digital presence and connect with its audience by transporting its strong urban brand identity to a live streaming platform called Channel 66. To meet this challenge, they partnered with vendor Arena to implement its Live Chat product to foster real-time engagement.

Arena provided a no-code Live Chat solution that was easily integrated into the Channel 66 platform. This enabled Vans' audience to interact with the brand and each other during live events, enriching the user experience. The solution helped support the platform's output of 100 monthly live music virtual events broadcast from cities around the world to a global audience.

Vans Off The Wall