Case Study: Rogers Media boosts audience engagement with Arena

Rogers Media boosts session time by 28% with Arena

Rogers Media, a leading Canadian media company, sought to bolster its digital engagement strategy to attract younger Gen Z audiences and increase online subscriptions and transactions. To address these challenges, they partnered with Arena to implement its Live Chat and Live Blog products for their live news and sports coverage.

By deploying Arena's solution, Rogers Media gained real-time interaction features, integrated polls, and a scalable infrastructure for major events. This led to impressive results, including a 64% increase in audience engagement, a 28% rise in average user session time, and over 3 million monthly page views across their platforms, significantly strengthening brand loyalty.

Rogers Media