Case Study: Nubank boosts IPO event engagement with Arena Live Chat

Nubank powers IPO live event for 815 thousand investors with Arena

Nubank, a major digital bank in Brazil, sought to transform its historic IPO into a large-scale public engagement event. The challenge was to create an interactive experience for a massive online audience that would be watching a live stream from the New York Stock Exchange featuring a concert by board member Anitta. To achieve this, Nubank utilized the Live Chat product from vendor Arena.

The solution implemented by Arena was its no-code Live Chat, which was integrated into the live stream. This allowed employees, customers, and the general audience to interact with each other and with the company's board in real-time during the event. The results were significant, with Arena's platform successfully helping to power an event that attracted 815 thousand investors on IPO day and engaged Anitta's 60 million Instagram followers.

Nubank