Case Study: Nubank achieves a global, interactive IPO event with Arena Live Chat

How Nubank turned its IPO into a big pop event using Arena to connect and engage its audience in real-time

Nubank, a fintech founded in 2013 with 54 million client accounts, faced the challenge of turning its NYSE IPO into a global, interactive event—including a live performance by Board member Anitta—while accommodating a massive online audience and enabling real-time engagement. To meet this need, Nubank partnered with Arena and used Arena Live Chat to provide a scalable, no-code interaction layer for the broadcast.

Arena implemented Arena Live Chat to embed real‑time chat and interaction into Nubank’s IPO livestream, enabling employees, customers and investors to participate as the event unfolded. The solution supported an audience that included 815,000 investors on IPO day, tapped into Nubank’s 54 million accounts and Anitta’s 60 million followers, and helped transform the IPO into a heavily engaged, pop‑scale milestone.

Nubank