Arena
12 Case Studies
Case Study: Mary Fulton Fit achieves real-time global audience engagement with Arena Live Chat
A Arena Case Study
How Mary Fulton Fit is building a global wellness community by integrating Vimeo OTT & Arena Live Chat
Mary Fulton Fit, led by well-known online coach Mary Fulton, offers membership plans and high-quality streaming classes via Vimeo OTT. To evolve into a global health-and-fitness community and deepen real-time engagement during live and on-demand sessions, Mary Fulton Fit needed a chat solution that let members interact with Mary and each other during events—so they turned to Arena and its Arena Live Chat.
Arena integrated Arena Live Chat with Mary Fulton Fit’s Vimeo OTT channel to enable real-time conversation, peer support, and stronger audience bonds. The result: a more engaged, global community with 700+ live events since 2020 and noticeably higher interaction during streams, demonstrating Arena’s role in boosting audience engagement and strengthening member retention.
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