Case Study: Globo amplifies Big Brother Brasil viewer engagement with Arena's Second Screen and Live Chat

Globo boosts Big Brother Brasil engagement with Arena’s Live Chat and 10 live chat pageviews in 2021

Globo, a major Brazilian television network, faced the challenge of increasing digital interaction for its popular reality show Big Brother Brasil. They needed a platform to foster real-time viewer engagement during live broadcasts without detracting from the show's core experience. To meet this need, Globo turned to the vendor Arena and its Second Screen and Live Chat solutions.

Arena implemented a second-screen environment that allowed viewers to chat and participate actively during the show. This solution enhanced real-time engagement, created a sense of community, and made the experience more immersive. The partnership with Arena helped Globo open new channels for audience interaction, which contributed to increased viewer loyalty and set a new standard for digital engagement in reality TV.

Globo