Case Study: Vans Off The Wall achieves real-time audience engagement on Channel 66 with Arena Live Chat

Arena Live Chat easily allowed Vans’ customers to engage and interact with the brand and with each other in real-time on their music platform, Channel 66

Vans Off The Wall turned to Arena to help translate its deep urban culture into a digital experience on Channel 66. Facing the challenge of bringing a street‑rooted brand online without losing identity, Vans used Arena Live Chat to make its live streaming platform more audience‑friendly and to enable real‑time fan interaction.

Arena’s no‑code Arena Live Chat was integrated into Channel 66 to surface in‑chat comments and enable fans to engage with the brand and each other during live events. The solution helped enrich the platform’s community experience — Channel 66 now supports 100+ monthly virtual music events, reaches audiences across 97 countries, and has built a 29k follower presence on Instagram (@vanschannel66), demonstrating stronger real‑time engagement driven by Arena.

Vans Off The Wall