Case Study: Globo achieves massive real-time audience engagement with Arena Live Chat

Arena Live Chat allowed Big Brother Brasil’s huge audience to engage and interact with each other during live broadcasts

Globo, the Brazilian media mogul behind Big Brother Brasil, wanted to modernize its 20-year-old reality show by boosting digital engagement and enabling real-time audience participation during live broadcasts. To achieve this, Globo partnered with Arena and deployed Arena Live Chat to give viewers a place to interact during special occasions without losing the show’s spontaneity.

Arena implemented Arena Live Chat on the Big Brother Brasil website, centralizing conversations and enabling fans to engage with each other, contestants, and hosts in real time. The results were substantial: more than 10 million pageviews in 2023, a peak of 1,048,575 pageviews, and 4,231,075 total unique SSO logins—clear evidence that Arena increased audience engagement and brought viewers closer to the show.

Globo