Case Study: Swoogo achieves dramatic audience engagement, attendance and lead growth with Arena Live Chat

Arena Live Chat added an extra layer of excellence to Swoogo’s event management software by easily boosting audience engagement

Swoogo, a comprehensive event management platform founded in 2015, needed to make virtual corporate events more engaging and better replicate in-person networking and meetings. To solve this, Swoogo partnered with Arena and implemented Arena Live Chat to add an easy, no-code layer of audience interaction to its platform.

Arena Live Chat provided Direct Messages, Polls, and Q&As that facilitated professional networking, spurred new business deals, and improved attendee experience. Using Arena, Swoogo saw measurable gains: a 180% increase in attendance for an Australian client, a 393% increase in leads for a university client, and 15–20% annual savings on events with a big media player.

Swoogo