Case Study: Rogers Media achieves 64% lift in audience engagement and 28% higher on-site retention with Arena's real-time engagement platform

Arena improved Rogers’ user experience using frictionless solutions on Live Chat, Live Blog, and Content Wall

Rogers Media, one of Canada’s largest communications and media companies, needed smarter, frictionless ways to improve user experience and retention during live coverage across its portfolio of TV, radio and digital brands. The Rogers product innovation team turned to Arena and its real-time platform—deploying live chat, live blog and Content Wall experiences—to better engage online audiences during events like the NBA Trade Deadline and International Women’s Day.

Arena implemented rapid, real-time engagement tools (Live Chat, Live Blog, Content Wall) that Rogers deployed across multiple brands in under 24 hours, driving social traffic to site and boosting on-site engagement. The Arena solution delivered measurable impact for Rogers Media: +64% audience engagement, +28% retention on site, and an average session time of 27 minutes 25 seconds.

Rogers Media