Case Study: Lucas Museum of Narrative Art builds a flagship digital museum experience with AREA 17

Lucas Museum of Narrative Art boosts average session duration by 324.7% with Area17

The Lucas Museum of Narrative Art partnered with AREA 17 to build a digital flagship experience that would introduce its unique concept to the world and generate excitement prior to its physical opening. The challenge was to create an online presence that brought the extraordinary physical museum to life, making it an accessible and engaging cultural destination for a global audience of all ages.

AREA 17 developed a highly visual and immersive website using their proprietary Twill content manager platform. The solution focused on storytelling and user experience to generate pre-launch buzz, simplify ticket booking, and provide tools for the museum's team to create narrative art pages. This resulted in a dramatic 324.7% increase in average session duration while maintaining a 60% engagement rate as overall site traffic grew fourfold.

Lucas Museum of Narrative Art