Case Study: Visit Pennsylvania turns cultural moments into tourism magic with Ardmore

Visit Pennsylvania turns Irish cultural moments into tourism magic with Ardmore for 2026 World Cup rollout

Visit Pennsylvania, a state tourism organization, faced the challenge of adapting its U.S. campaign to effectively inspire and connect with Irish travelers. The vendor Ardmore used its local insights and data to provide a localized marketing service for this task.

Ardmore implemented a solution that replaced generic American imagery with culturally relevant Irish content, focusing on food, festivals, and the NFL. They launched targeted campaigns around the Oasis Live '25 concert in Dublin and a full-scale takeover during the Pittsburgh Steelers NFL game. This strategy successfully integrated Pennsylvania into powerful local cultural moments, resulting in a fresh and relevant reimagining of the state for the Irish audience. The campaign was so effective it established a new localization blueprint that Ardmore is now rolling out across Europe.

Visit Pennsylvania