Case Study: Northern Ireland Enterprise Support Service (NIESS) drives entrepreneur and business growth with Ardmore’s Go Succeed campaign

Northern Ireland Enterprise Support Service launches Go Succeed with Ardmore and generates 3,223 leads in 8 weeks

The customer, the Northern Ireland Enterprise Support Service (niess), faced the challenge of launching its new "Go Succeed" service with ambitious targets to engage 12,000 potential entrepreneurs and support over 6,000 businesses within an eighteen-month period. Ardmore was enlisted to help launch and market this new enterprise support brand.

Ardmore developed a creative strategy centered on a "fluent device," specifically a glowing, moving orb representing the service, to position Go Succeed as a dynamic business partner. The results were significant, with the campaign generating 3,223 leads in the first 8 weeks, running 61% ahead of target. To date, Ardmore's efforts have supported over 5,000 startups and 3,600 growing businesses, awarded £1.9 million in grants, and provided over 15,500 hours of mentoring.

Northern Ireland Enterprise Support Service (niess)