Case Study: World Business Forum boosts engagement with Ardent Communications' smarter display targeting

World Business Forum boosts display engagement 57% with Ardent Communications

The World Business Forum, targeting a mature and professional audience, faced a challenge where its traditional display advertising was prioritizing low-cost volume over valuable engagement. Partnering with Ardent Communications, they discovered their ads were appearing on low-quality sites, driving traffic with an average session of just five seconds and failing to deliver meaningful visibility.

Ardent Communications reengineered the display strategy by conducting a deep audit and building a curated list of 250 high-quality domains. This smarter targeting focused on premium placements like trusted news and business outlets. The results were significant, including a 3.3x increase in time on page, a 57% lift in engagement rate, and an 11% rise in events per session, proving the value of quality over quantity.

World Business Forum