Case Study: WOBI achieves a 257% increase in leads with Ardent Communications

WOBI increases leads by 257% with Ardent Communications

WOBI, a global leader in business content and the host of the World Business Forum, sought to enhance its digital marketing strategy to maximize online lead generation. The company faced challenges with its landing page conversion rates and aimed to build a stronger video ad strategy. To address this, they partnered with vendor Ardent Communications to develop a full-funnel paid media approach.

Ardent Communications implemented a multifaceted strategy, beginning with an eight-week awareness phase focused on video and social media ads. This was followed by traffic and lead generation campaigns across platforms like Google, Meta, and LinkedIn. The solution drove a 257% increase in leads year on year and a 2.6x improvement in landing page conversion rate, generating over 1.2 million video views and significantly enhancing brand visibility for WOBI.

WOBI