Case Study: WOBI achieves a faster, more engaging website with Ardent Communications

WOBI improves site speed and UX with Ardent Communications

WOBI, a provider of business content and events, faced challenges with an outdated website that had slow speed, a poor user experience, and low conversion rates. This was hindering their ability to effectively promote both live events and digital learning resources across their global offices. They partnered with Ardent Communications to achieve a modern redesign with cohesive branding and improved performance.

Ardent Communications implemented a solution involving stakeholder interviews, iterative UX/UI design with a modern dark-toned aesthetic, and phased development. The new site featured a dynamic online masterclass shop and integrated service displays. The results included increased site speed, a significantly improved website engagement rate, longer session durations, and a more unified, premium brand image for WOBI.

WOBI