Case Study: The Fred Hollows Foundation boosts Fred’s Big Run reach and fundraising with Ardent Communications

The Fred Hollows Foundation raises $1.15M and reaches 4.7M with Ardent Communications

The Fred Hollows Foundation faced the challenge of broadening the audience for its annual Fred’s Big Run fundraiser to engage a younger demographic while retaining its loyal donor base. Competing in a crowded charitable space, the Foundation needed a campaign that would make eye health a relatable and urgent cause. They partnered with Ardent Communications to implement a comprehensive PR strategy to elevate the event's presence.

Ardent executed a multi-pronged solution involving dynamic media outreach, high-profile ambassadors, and community-driven storytelling. This approach secured significant positive media coverage and engaged popular run clubs to amplify the message. The campaign successfully reached 4.7 million people and raised over $1.14 million from 5,588 participants, surpassing its media placement KPIs by 63%.

The Fred Hollows Foundation