Case Study: Loreto Normanhurst boosts media reach and brand awareness with Ardent Communications

Loreto Normanhurst boosts impressions 97% with Ardent Communications

Loreto Normanhurst, a leading independent girls' school in Sydney, partnered with PR vendor Ardent Communications to evolve its media strategy. Following a successful initial campaign focused on alumnae at the Tokyo Olympics, the school's challenge was to adopt a more proactive, always-on approach to public relations to secure higher-value media placements and amplify its educational thought leadership.

Ardent implemented a dynamic, always-on PR strategy for Loreto Normanhurst, focusing on timely storytelling, newsjacking, and building strong media relationships. This approach resulted in 7.9 million media impressions and an advertising value equivalency (AVE) of $742k, representing increases of 97% and 296% year-over-year, respectively. Ardent secured significant coverage in top-tier outlets including the Australian Financial Review, Sydney Morning Herald, and ABC News.

Loreto Normanhurst