Case Study: Prime Therapeutics Achieves an Accessible, Modern Website with ArcTouch

Prime Therapeutics launches a WCAG 2.2 AA website with ArcTouch

Prime Therapeutics, a leading pharmacy benefits manager (PBM), faced the challenge of launching a new brand and a fully accessible website following its merger with Magellan Rx. They partnered with the design vendor ArcTouch to create a responsive website that would effectively showcase their new identity and establish trust with clients, members, and healthcare providers.

ArcTouch designed and delivered a responsive, accessible website that complied with WCAG 2.2 AA and Section 508 requirements. The solution included an advanced search function, a scalable CMS for managing diverse content formats, and a robust design system to support the new branding. The project successfully met Prime Therapeutics' goals, with a company executive providing a positive testimonial on the collaboration with the ArcTouch team.

Prime Therapeutics