Case Study: Entain cuts retail attrition and saves 9,000 screening hours with Arctic Shores

Entain cuts retail attrition from 40% to 25% with Arctic Shores

Entain, a major global sports betting and gaming group, faced a significant challenge with high attrition rates (40%) in its high-volume retail hiring. Their traditional CV-based screening process was inefficient and failed to identify candidates with the behavioral traits needed for their complex, regulated retail environments. Partnering with Arctic Shores, Entain sought a solution to replace CVs with a fairer, faster, and more predictive assessment method.

Arctic Shores implemented a task-based psychometric assessment to evaluate key behavioral traits. This solution saved Entain an estimated 9,000 hours of screening time, reduced retail staff attrition from 40% to 25%, and achieved a world-class candidate NPS of +53. The measurable impact included a significant drop in sourcing spend and a major improvement in hiring manager satisfaction, demonstrating the effectiveness of the behavior-based hiring approach from Arctic Shores.

Entain