Case Study: Instasmile boosts mobile conversions with Arctic Leaf's research-backed UX redesign

Instasmile boosts checkout completion 134% with Arctic Leaf Inc.

Instasmile, a direct-to-consumer brand for clip-on veneers, faced challenges with a fragmented mobile experience and unclear expectation-setting for potential customers on its BigCommerce site. They partnered with Arctic Leaf to address these issues and improve conversion rates.

Arctic Leaf conducted a mobile-first UX audit and real user research to guide a full-site redesign and optimization. The solution included simplifying the Smile Assessment quiz and refining the checkout process. This work resulted in a 68% increase in assessment conversion, a 134% boost in checkout completion, and a 52% reduction in cart abandonment, effectively turning mobile browsers into confident buyers.

Instasmile