Case Study: Gracie Barra grows its Jiu Jitsu community and revenue with Arctic Leaf's Shopify Plus and Klaviyo solution

Gracie Barra boosts list growth 30% with Arctic Leaf

Gracie Barra, a leader in Brazilian Jiu Jitsu, operates GB Wear, its global apparel brand for practitioners. The customer needed to improve its email list growth, average order value, and overall revenue growth while gaining better customer insight and smoother product launches. They enlisted Arctic Leaf, a Shopify Premier Partner, for growth marketing and technical solutions using Klaviyo and Shopify Plus.

Arctic Leaf implemented a community-focused strategy using Klaviyo for targeted email campaigns and Yotpo to create a shoppable Instagram feed on the homepage. Their solution also included a custom product page for uniform personalization. This approach led to a 30% growth in their email list and attributed 6.16% of revenue directly to the campaigns. Arctic Leaf helped GB Wear significantly increase engagement and conversions through improved segmentation and a refined user experience.

Gracie Barra