Case Study: Ecover achieves scalable headless commerce growth with Arctic Leaf

Ecover drives 55%+ organic traffic with Arctic Leaf

Ecover, a sustainable cleaning brand owned by SC Johnson, partnered with vendor Arctic Leaf to build a scalable, headless commerce platform for the UK market. Their challenge was to create more than just a storefront; they needed a reusable direct-to-consumer foundation capable of supporting future global expansion across multiple regions and lifestyle brands.

Arctic Leaf delivered a composable architecture using Next.js, Storyblok, and BigCommerce, integrating eleven third-party applications. The solution immediately established strong results, with over 55% of traffic coming from organic search within 90 days of launch and approximately 35% from direct traffic, reflecting strong brand recognition. The new platform positioned SC Johnson for faster international rollout and growth.

Ecover