Case Study: DEMDACO boosts email performance with Arctic Leaf’s Bloomreach migration

DEMDACO boosts click rate 329% with Arctic Leaf

DEMDACO, a brand specializing in artisan gifts and home decor, sought to expand its email marketing impact to increase conversion. They needed a new email service provider that offered a more customized experience and could integrate easily with their BigCommerce platform. They partnered with Arctic Leaf to find a solution.

Arctic Leaf implemented a migration to the Bloomreach platform and revamped DEMDACO's email strategy with powerful flows and strategic segmentation. Arctic Leaf specifically leveraged Bloomreach's frequency policy to better control email sends, which dramatically improved performance. The results included a 329% increase in click rate, a 154% increase in open rate, a 55% decrease in unsubscribe rate, and a nearly 70% decrease in bounce rate.

DEMDACO