Case Study: The Cashmere Sale boosts conversions and traffic with Arctic Grey Shopify design and optimization

The Cashmere Sale boosts returning customer rate by 33% with Arctic Grey

The Cashmere Sale, a traditional brick-and-mortar store, faced the challenge of transitioning to e-commerce without losing its brand essence. They partnered with Arctic Grey to build their inaugural online presence and later upgrade it to leverage Shopify Plus and a mobile-first approach, aiming to improve user experience and drive sales.

Arctic Grey implemented a comprehensive solution including a custom Shopify theme, checkout extensibility, and continuous A/B testing. The results were significant, with a 22% increase in sales, an 18% rise in SEO traffic, and a 33% boost in returning customer rate within 30 days. The mobile-first design also contributed to a 41% increase in direct search traffic.

The Cashmere Sale