Case Study: Olaplex Boosts Sales and Conversion with Arctic Grey’s Shopify Redesign

Olaplex boosts sales by 37% with Arctic Grey

Olaplex, a leader in professional and retail hair care, faced the challenge of enhancing the usability and performance of their Shopify store to better reflect their brand's commitment to quality and science. They partnered with Arctic Grey to craft immersive, educational product pages and create a cohesive experience across their B2B and D2C platforms, all while ensuring a seamless, localized experience for global customers.

Arctic Grey developed a custom Shopify 2.0 theme with a mobile-first approach, optimized UX/UI, and implemented a subscription service and loyalty program. The solution led to a 37% increase in total sales, a 22% increase in conversion rate, and a 34% increase in reached checkout rate, significantly boosting customer engagement and average order value.

Olaplex